Insights
What we're seeing
on the digital shelf.
Real tactics from real accounts — written by Joey Giazzon, no filler, no vague "results-driven" language.
Your Amazon Q4 Is Already Decided — And It's Only August
Amazon restock limits are set by your IPI score, not how much inventory you want to send. Here's the September sequence that keeps brands from getting capped before Q4.
Reviews & ConversionAmazon Reviews Aren't About the Number — They're About What They Say
A 1,100-review brand at 4.4 stars was losing to a 260-review competitor at 4.5. Here's why review content, not review count, decides conversion — and when Amazon Vine is actually worth it.
Creative & ContentYour Amazon A+ Content Isn't a Brochure — It's Where You Close
Most A+ Content is a brand history nobody reads. Here's how to build A+ as an objection ladder instead, and the return-reason audit that lifted one brand's conversion 9%.
TikTok ShopTikTok Shop Isn't Stealing Your Amazon Sales — It's Feeding Them
A beverage brand's TikTok Shop looked mediocre on its own dashboard — but branded Amazon search rose 61% because of it. Here's how the TikTok-to-Amazon halo effect actually works.
WalmartShould Your Brand Expand to Walmart Marketplace?
Walmart Marketplace is either the easiest growth you'll find this year or a total waste of time. Here's the honest filter we use with brands, plus a real $6K-to-$52K expansion.
Creative & ContentWe Changed One Amazon Image and the Account Grew 24%
The main image is the only Amazon asset that competes on the search page. Here's the CTR-versus-conversion diagnostic that shows exactly what to fix — and a real 38% CTR lift.
Listing OptimizationWhat Your Amazon Return Rate Is Really Telling You
A 4% return rate isn't a returns problem — it's a listing problem wearing a costume. Here's the three-bucket framework and how one brand cut returns from 6.2% to 2.8%.
Brand ProtectionIs Someone Else Selling on Your Amazon Listing Right Now?
Unauthorized sellers are the most common problem we find in a first audit. Here's the exact enforcement playbook — Brand Registry, test buys, and the upstream fix.
Pricing & MarginThe Most Dangerous Number in Your Amazon Account
The price you set six months ago is quietly drifting out of position. Here's when to raise it, why racing the Buy Box to the bottom is a margin trap, and a real 21% margin lift.
StrategyAmazon PPC: Should You Hire In-House or Use an Agency?
The honest math on in-house versus agency for Amazon, from someone who sells the agency — including the real rule of thumb by revenue and why picking on price is the actual mistake.