Work — Flagship Growth
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Selected work

Brands we've helped
win the digital shelf.

Six brands, six categories, one team running strategy, creative, and media end to end.

Amazon + Walmart

Opopop

Gourmet microwave popcorn, reinvented — a collapsible silicone popper and a bold flavor lineup (Salty Caramel, Maui Heat, Pickle Monster) featured in Good Morning America, Forbes, and Real Simple.

What we did

Full account management and ads, plus a main image, infographics, and Premium A+ content — including an A/B test built around the brand's "No Burn Guarantee."

+97%YoY unit growth
+89%YoY revenue growth
+25%units sold from search after A/B testing the new main image

Amazon + Walmart

Rationale Brewing

Award-winning non-alcoholic craft beer — Hazy IPA, West Coast IPA, Kölsch, and a Mexican-style brew, medal winner at the San Francisco World Beer Competition.

What we did

Full account management and ads, plus main images, infographics, and Premium A+ content across the full non-alcoholic flavor lineup.

4x saleswithin 3 months, reaching #5 in category
Amazon's Choiceearned on the brand's highest-demand keyword

Amazon Launch

Mac Energy

A brand-new launch — a zero-sugar, ketone-boosted energy drink line under Conor McGregor's "clean energy" positioning, across four flavors, entering one of the most competitive categories on Amazon.

What we did

Built the brand's Amazon presence from the ground up — full account management, ads, and PDP content (main images, infographics, Premium A+) for a simultaneous multi-flavor launch.

Top #50in an ultra-competitive energy drink category, within the first week

Amazon + TikTok Shop

Smood Sweets

A brand-new candy category — whole California-grown dates wrapped in a crunchy candy shell, in nostalgic flavors like Sour Watermelon and Sweet Peach.

What we did

Full account management, ads, and Amazon strategy built from zero — main images, infographics, and Premium A+ content for a category that didn't exist yet.

New categorybuilt from zero, launch-ready across two channels

Amazon + Walmart

SuperMush

Functional mushroom and adaptogen gummies — energy, sleep, creatine, immunity, and passion — from co-founders Alli Schaper and Brian Friedman.

What we did

Full account management and ads across the full 5-SKU line, with one cohesive Amazon content system — main images, infographics, and Premium A+.

+74%YoY unit growth
+42%YoY revenue growth
5 SKUsunified under one visual system

Amazon + Walmart

Reshoevn8r

Keeping sneakers clean since 2010 — cleaning solutions, laundry sheets, deodorizers, and kits across a wide catalog of shoe care essentials.

What we did

Full catalog repositioning — account management, ads, and a full Amazon content refresh (main images, infographics, Premium A+) across the entire product range.

Full catalogrepositioned across brand store and bundles

Amazon

Dormeo

SnowTek — a 2-inch cooling gel memory foam mattress topper, CertiPUR-US and OEKO-TEX certified, built for anywhere you sleep: home, dorm, RV, or Airbnb.

What we did

Full account management and ads, plus a full Amazon content system — main images, infographics, and Premium A+ — built around the topper's cooling technology and certifications, timed for the new SKU's launch.

New SKUlaunched with full account management from day one

Amazon

MAM Baby

Premium BPA/BPS-free borosilicate glass baby bottles with a breast-like Skinsoft nipple — winner of a 2025 Good Housekeeping Award and National Parenting Product Award.

What we did

A+ content and landing pages across the bottle lineup — award callouts, nipple flow-size guide, and easy-clean messaging.

Award-winningbottle line backed by a full A+ content system

Amazon

Nature's Answer

A family-owned herbal supplement brand since 1972 — the Sambucus black elderberry line, extracted alcohol-free with their proprietary Bio-Chelation process, for adults and kids.

What we did

An infographic system across the Sambucus line — the brand's heritage story, extraction process, and kid-friendly chewable messaging.

50+ yearsof heritage, backed by a full infographic system
WINK × Carhartt

Amazon Strategy

Wink (Carhartt)

A medical scrubwear brand transitioning from Wonderwink to Wink under the Carhartt family — strong product, but execution fundamentals on Amazon were holding back a $10M wholesale opportunity.

What we did

A full performance diagnostic — Voice of Customer audits, item-level suppression cleanup, and brand store navigation fixes across the Wonderwink-to-Wink transition.

87% feweritem-level suppressions in 60 days, clearing the runway to the brand's $10M wholesale target

Also growing with us

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