An app by Flagship Growth

Flagship Insights.

Flagship Insights is a reporting and analytics app for brands that sell on Amazon. It connects to your Seller Central account with your permission, turns your own sales, search, inventory and listing data into one dashboard, and gives you a short list of recommended next steps each week.

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What Flagship Insights does

Most brands look at Amazon numbers in five different Seller Central reports and a spreadsheet. Flagship Insights pulls those reports together for one brand at a time and answers the questions a brand owner actually asks each week: How did sales and traffic move? Which searches are we winning and losing? Are we about to run out of stock? Which listings need work? What should we do next?

The app is built and run by Flagship Growth, an e-commerce growth agency. It is used by the brands we manage, and every brand only ever sees its own data.

How it works

Request access. Flagship Insights is invite-only. Contact us and we will set up your brand and send your team an invitation.
Authorize the app in Seller Central. From the app's Connections page you are sent to Amazon's own authorization screen, where you approve read access for Flagship Insights. We never ask for your Seller Central password, and you can revoke access at any time under Apps and Services → Manage Your Apps in Seller Central.
We load your reports. Once authorized, the app requests your reports through the Amazon Selling Partner API on a daily schedule (and when you open your dashboard, if the data is out of date).
Review your dashboard and recommendations. Your team signs in at insights.flagshipgrowth.com to see the dashboard, filter by date range, and read the latest recommendations.

Features

Each feature below uses a specific group of Selling Partner API data, named in brackets. Flagship Insights only reads data. It does not change listings, prices, inventory or ads in your account.

Search query performance

[Brand Analytics] For brands enrolled in Amazon Brand Registry: the searches that lead shoppers to your products, with your share of impressions, clicks, cart adds and purchases for each search, shown for the latest week or the last 4, 8 or 13 weeks. Also top search terms, repeat purchase rates and the products shoppers buy together with yours. Use it to see which searches you are winning, which you are losing, and where to focus listing and advertising work.

Sales and traffic report

[Selling Partner Insights, Inventory and Order Tracking] Ordered sales, units, orders, sessions, page views and conversion rate for your brand, by day, week or month, with any date range and a comparison to the period before. Paid versus organic sales and a trend chart show whether growth is coming from ads or from organic demand.

Inventory planning

[Inventory and Order Tracking] Fulfilled by Amazon stock per product: available, inbound, reserved and in transfer between fulfillment centers, with weeks of cover at your current sales pace. Products that will run out before a new shipment can arrive are flagged first, with a suggested quantity to send.

Account and seller performance

[Selling Partner Insights] The marketplaces your account sells in and your seller performance metrics in one place, so changes that need attention show up on your dashboard instead of being found late.

Catalog and listing tracker

[Product Listing] Every product in your catalog with its title, bullet points, images and listing status. An item tracker shows which products have had their listing copy, images and A+ content reworked and which are still to do, and flags listings with missing or incomplete content.

Pricing monitor

[Pricing] Your current price for each product and whether your offer holds the featured offer (Buy Box), so price changes and lost featured offers are visible next to the sales they affect.

Weekly recommendations

Each week the app reviews your own numbers from the features above and writes a short list of plain-English recommendations, each tied to the figures behind it, for example a product running low on stock or a search where your click share fell. Recommendations use only your brand's data.

Forecast and profit view

A monthly sales forecast compared with actual results, and a profit and loss view that combines your sales with the product costs your team enters. Your team can correct any number, and every edit is logged.

How we use your Amazon data

Only for your brand. Data from your account is shown only to the users you invite and to the Flagship Growth staff who work on your account. It is never shown to other brands or other app users.
Never combined across sellers. We do not aggregate data across different sellers' accounts, and we do not use it to build benchmarks, rankings or market reports for anyone.
No insights about Amazon. We do not use your data to analyze, publish or share information about Amazon's own business.
Never sold. We do not sell or rent your data, and we do not use it for advertising.
No buyer personal information. Flagship Insights does not request buyer names, addresses or contact details. It works with sales, search, inventory, listing and pricing data only.
Deleted when you leave. If you revoke the app's access in Seller Central or end your account, we permanently delete your Amazon data within 30 days, unless the law requires us to keep a specific record.

The full details, including the service providers that host the app, are in our Privacy Policy. Use of the app is covered by our Terms of Service.

Security

Every connection to the app and between its services is encrypted with HTTPS (TLS 1.2 or higher).
The authorization tokens Amazon issues for your account are encrypted in our database with AES-256-GCM, and the key is held separately from the data.
Sign-in is required for every page that shows account data, and each brand's data is kept separate and labeled with its source.
Access for Flagship Growth staff is limited to the people who work on your account and is removed within 24 hours when someone leaves or changes role.
If a security incident ever affects your data, we will tell you and Amazon within 24 hours of finding it.

Pricing

Flagship Insights is included at no extra cost for brands on a Flagship Growth management plan. There is no separate subscription, setup fee or per-user charge, and you can invite as many team members as you need.

Flagship Growth management plans are quoted per brand after a strategy call, because the work depends on the size of the account and the channels involved; see Services. If you want Flagship Insights on its own, without management, contact us and we will quote it for your account before anything is set up. You are never charged without a signed agreement.

Support

For help with Flagship Insights, email joey@flagshipgrowth.com or use our contact form. We reply within one business day. Clients also get help through their Flagship Growth account manager.

Frequently asked questions

Which marketplaces does it support?

Amazon marketplaces where your Seller Central account sells, starting with the United States and Canada.

Can Flagship Insights change anything in my Seller Central account?

No. The app only reads reports and data. Any change to a listing, price, shipment or ad is made by your team or your Flagship Growth account manager, never by the app.

Do I need Brand Registry?

Only for the search query performance feature, because Amazon provides Brand Analytics to brand owners enrolled in Brand Registry. Every other feature works without it.

How do I disconnect?

Revoke Flagship Insights under Apps and Services → Manage Your Apps in Seller Central, or ask us to disconnect it. Your Amazon data is deleted within 30 days.

Amazon, Seller Central and Brand Registry are trademarks of Amazon.com, Inc. or its affiliates. Flagship Insights is an independent app made by Flagship Growth and is not made, sponsored or endorsed by Amazon.